On July 28, FDA Commissioner Gottlieb announced a new comprehensive plan for FDA tobacco regulations with a strong focus on nicotine content. We at FuZion found the announcement encouraging or manufacturers and consumers of ENDS products. The comprehensive plan acknowledges the continuum of risk for tobacco products and the positive role that ENDS can play in addressing combustible tobacco use. The announcement addressed: -FDA seeking to lower nicotine levels in combustible tobacco products -FDA is extending the marketing application deadline for ENDS products to August 8, 2022 to encourage innovation -FDA intends to set products safety standards for ENDS components such as batteries and e-liquid packaging to lower risk of harm to users and exposure to children -FDA intends to give manufacturers more clarity in what information must be contained in marketing applications and how they will be reviewed. Overall, the announcement marks a step in the right direction by the FDA and we look forward to the new approach.